U.S. SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SEC File Number 000-53586
CUSIP Number 745861 104
NOTIFICATION OF LATE FILING
[X] Form 10-K [ ] Form 20-F [ ] Form 11-K [ ] Form 10-Q [ ] Form 10-D [ ] Form N-SAR
For Period Ended: December 31, 2017
[ ] Transition Report on Form 10-K
[ ] Transition Report on Form 10-Q
For the Transition Period Ended: ________________________________
Nothing in this Form shall be construed to imply that the Commission has verified any information contained herein.
Part I - Registrant Information
Full Name of Registrant: THE PULSE BEVERAGE CORPORATION
Former Name if Applicable: N/A
Address of Principal Executive Office (Street and Number)
11678 N. Huron St.
City, State and Zip Code
Northglenn, CO 80234
Part II - Rules 12b-25(b) and (c)
If the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule 12b-25(b), the following should be completed. (Check box if appropriate)
|[X]||(a)||The reasons described in reasonable detail in Part III of this form could not be eliminated without unreasonable effort or expense;|
|[X]||(b)||The subject annual report, semi-annual report, or transition report or portion thereof will be filed on or before the fifteenth calendar day following the prescribed due date; or the subject quarterly report or transition report on Form l0-Q or portion thereof will be filed on or before the fifth calendar day following the prescribed due date; and|
|[ ]||(c)||The accountant’s statement or other exhibit required by Rule 12b-25(c) has been attached if applicable.|
Part III - Narrative
State below in reasonable detail the reasons why the Form 10-K, 20-F, 11-K, 10-Q, or N-SAR, or the transition report or portion thereof could not be filed within the prescribed time period.
The Company did not complete its financial statements in sufficient time to allow the filing of the 10-K report by March 31, 2018.
Part IV - Other Information
|(1)||Name and telephone number of person to contact in regard to this notification|
|Robert E. Yates||(720)||382-5476|
|(Name)||(Area Code)||(Telephone Number)|
|(2)||Have all other periodic reports required under Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding l2 months (or for such shorter period that the registrant was required to file such reports) been filed? If answer is no, identify report(s).||[X] Yes [ ] No|
|(3)||Is it anticipated that any significant change in results of operations from the corresponding period for the last fiscal year will be reflected by the earnings statements to be included in the subject report or portion thereof?||[ ] Yes [X] No|
|If so: attach an explanation of the anticipated change, both narratively and quantitatively, and, if appropriate, state the reasons why a reasonable estimate of the results cannot be made.|
THE PULSE BEVERAGE CORPORATION
(Name of Registrant as specified in charter)
has caused this notification to be signed on its behalf by the undersigned thereunto duly authorized.
|Date: March 30, 2018||THE PULSE BEVERAGE CORPORATION|
|By:||/s/ Robert E. Yates|
|Robert E. Yates|
|Chief Executive Officer|
Intentional misstatements or omissions of fact constitute Federal Criminal Violations (See 18 U.S.C. 1001).